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Every day, someone almost asks for help.

Then doesn't.

JAAQ is the moment
they do.

“Is what I'm feeling normal?”
“How do I know when to get help?”
“What do I say to my manager?”

Trusted answers, the second the question arrives.

10,000+ expert-led conversations, clinically governed and embedded where your people already are.

Behavioural activation for insurers,
employers & healthcare — clinically
governed, AI-powered
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Trusted by
Partner 01 Partner 02 Partner 03 Partner 04 Partner 05 Partner 06

There is a structural gap between information and action. We close it.

Most systems deliver awareness or services. Engagement breaks in between. People stall. Support goes unused.

How it works
The platform

One platform. Three pillars. Real outcomes.

JAAQ is an engagement layer powered by data and AI, letting insurers, employers and healthcare organisations embed structured journeys, governed content and intelligent discovery directly into the systems their people already use.

01 / 03

Educational, engaging content

10,000+ expert-led videos across 70+ topics. Trusted voices, relatable stories — content that builds confidence, not just awareness.

02 / 03

Conversational AI support

24/7 AI that listens and responds with empathy, guiding people to answers and resources. Clinically governed. Never diagnoses.

03 / 03

Pathway & next best action

Every interaction connects to a next step — EAPs, booking flows, crisis services, benefits. Understanding becomes action.

“Is what I'm feeling normal?”· “How do I know when to get help?”· “What do I say to my manager?”· “Will this go on my record?”· “Is it too soon to see someone?”·
Governance

Clinically governed. Enterprise trusted.

Mental health content carries risk, and we take that seriously. Every piece of JAAQ content passes rigorous clinical governance — from contributor credentialing to multi-layer review. Our AI is built with safety guardrails, not bolted on afterwards.

ISO 27001:2022 & ISO 9001:2015 certified
Designed to meet NHS DTAC and DCB0129 standards
Meets NHS Data Security & Protection Toolkit standards
Independent Clinical Advisory Board
Proof

Real outcomes. Real numbers.

6.9%
Fewer mental-health absences

A large UK bank saved £896k while improving employee wellbeing.

£345k
Operational savings

A major insurer deflected calls equivalent to 12 FTE roles.

35%
Activation rate

A UK building society activated 35% across 18,000 lives.

Hosted as its own destination, or embedded directly inside the app your people already open. Same governed content, same measurement, no new login.

Someone asked. Someone answered.

That is the whole product. Everything else — the governance, the AI, the integrations — exists to make this moment happen sooner.

Ready to deliver support that actually gets used?

Expert-led mental and behavioural health conversations, delivered inside your existing systems — more engagement, no extra complexity.

Discover the JAAQ platform